Senior Lifecycle Marketing Manager
Company: VirtualVocations
Location: Oxnard
Posted on: November 15, 2024
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Job Description:
A company is looking for a Senior Lifecycle Marketing Manager to
drive business revenue through strategic lifecycle programs.
Key Responsibilities
Develop and execute lifecycle marketing strategies leveraging
email, SMS, and direct mail
Monitor campaign performance and provide actionable insights for
optimization
Manage CRM operations and oversee external vendor relationships,
including budgeting and forecasting
Required Qualifications
5+ years of experience in lifecycle marketing or CRM, preferably in
subscription or D2C business
Expertise in email marketing platforms such as Iterable, Klaviyo,
or Braze
Proven experience in driving lead capture and conversion through
CRM channels
Fluency with technical aspects of CRM, including data architecture
and coding best practices
Proficiency in data analysis tools like Amplitude, Tableau, or
Google Analytics
Keywords: VirtualVocations, Hawthorne , Senior Lifecycle Marketing Manager, Advertising , Oxnard, California
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